✦ launching summer 2026

Your closet, gently figured out.

Whatrobe is the warm little app that remembers everything you own - and quietly suggests what to wear, so mornings feel less like a puzzle.

No spam - one email when we launch. Promise.

Join a growing list of early birds saving their spot.
Private by default iOS & Android at launch

Your closet

42 things, all yours
All Tops Bottoms Shoes
cardigan
linen shirt
trousers
midi skirt
about the app

What Whatrobe does

Whatrobe is an AI-powered wardrobe management app. Catalogue your clothes in a digital closet (items are auto-tagged by AI from a photo), generate outfit suggestions, try clothes on with virtual try-on (VTO), get weather-aware daily recommendations, and track cost-per-wear for every item. Whatrobe is available for iOS and Android — you can create an account and sign in with your email, Apple ID, or Google account.

what's inside

A wardrobe that quietly knows you.

No more standing in front of the closet wondering. Whatrobe handles the boring parts so getting dressed feels like a small joy.

Snap, and it's in

Photograph an item once. We figure out the category, color, and material - so you don't have to type a thing.

What I'd wear today

A gentle daily suggestion based on weather, what's clean, and what you've already worn this week.

One-tap "wore it today"

See what's loved, what's gathering dust, and what to reach for next. No spreadsheets - just a tap.

Weather, built in

14° and drizzly? Whatrobe pulls suggestions from the layer-up shelf, not the linen one.

Travel, packed

Going somewhere? Build a capsule from what you already own - Whatrobe finds the pieces that play nicely.

Yours alone

Your closet doesn't go on social. Photos stay private; nothing is shared without you saying so.

how it works

Three small steps. One calmer morning.

Whatrobe earns its keep in a weekend. After that, it just quietly helps.

Photograph your closet

Lay things out, snap quick photos. We catalogue them with the right tags so you don't fight a form.

Tap what you wore

One tap when you put something on. The app learns your rhythms - and what you actually reach for.

Get a daily nudge

Each morning: a soft suggestion. Comfy or polished, weather-aware, never bossy.

"
You don't need more clothes. You need to remember the ones you have - and what they're good for.
Whatrobe - your quiet stylist
good to know

Frequently asked questions

Everything you might want to know about Whatrobe before you join.

What is Whatrobe?

Whatrobe is an AI-powered wardrobe management app. You catalogue your clothes in a digital closet, generate outfit suggestions, try items on with virtual try-on (VTO), get weather-aware daily recommendations, and track cost-per-wear for everything you own.

How does the AI cataloguing work?

Take a photo of a clothing item and Whatrobe's AI automatically detects its category, colour, and material, then adds it to your wardrobe with the right tags — so you never have to fill in a form.

What is virtual try-on (VTO)?

Upload a single body photo once and Whatrobe can generate a realistic image of you wearing items from your closet, so you can preview an outfit before getting dressed. Your body photo and generated images stay private to your account.

What does "cost-per-wear" mean?

Cost-per-wear shows how much value you get from each item: its price divided by how many times you've worn it. Tap "wore it today" and Whatrobe keeps the count, helping you see what's worth keeping and what's gathering dust.

Which platforms is Whatrobe available on?

Whatrobe is built for iOS and Android. The app is launching in summer 2026 — join the waitlist below and we'll email you once when it's ready to download.

How do I sign in?

You can create an account and sign in with your email address, Apple ID, or Google account. When you use Google sign-in, we only receive your email, name, and basic profile to create and authenticate your account — we never access your Google contacts, Drive, or other services, and we don't sell your data.

Is my data private?

Yes. Your wardrobe and photos stay private to your account and are never shared or sold. We are GDPR-compliant and you can delete your account and data at any time. Read the full Privacy Policy and Terms of Service for details.

Be the first to get dressed.

We're sending one launch email. That's it. No drip, no nags, no sneaky newsletters.